One of my wonderful former students manages the Village location & he convinced the owners to donate 20% of sales (not profits, but SALES) to Japan relief on Tuesday. Of course, direct gifts are better, but sometimes, it's also good to get a burger. If you need a burger anyway, show Joe and BareBurger that it does matter when our businesses support relief efforts.
I spare you the twists and turns of my cogitations, for no conclusion was found on the road to Headingly, and I ask you to suppose that I soon found out my mistake about the turning and retraced my steps to Fernham.
--Virginia Woolf, A Room of One's Own (1929)